Light bulbs have advanced a lot since 1879.
Buying them has not.
We think it should be simple to buy perfect lighting.
Benjamin Franklin embodied the values of simplicity and practicality. In following as his namesake, our mission is to put the power of perfect lighting in your hands.
Our bulbs are energy-efficient, long-lasting, affordable, and come in a variety of shapes, sizes, and light appearances. Best of all, we make it easy to test run our bulbs in your home, even before you buy!
Simply order our Try-Light Kit and you can experience first-hand a variety of bulbs in your own home.
Already know what you want? You can go ahead an order online now. We have some great tools to make ordering your perfect bulbs a no-brainer. This is (literally) your light bulb moment. :-)